Our Difference: Pioneers of a New Approach
Dotomi is passionate about Personalized Media.
We know from thousands of marketing programs that Personalized Media makes marketing more relevant for consumers. This translates into higher engagement and big revenue impacts.
Imagine using display advertising to create an ongoing dialog with each one of your consumers. A deep understanding of each individual automatically tailors messaging. This not only addresses their specific needs, but also connects to them emotionally. Your brand is connected to the things they care about.
Over time, messages are sequenced to take each consumer on their own unique journey with your brand. This accelerates moving consumers through the purchase lifecycle. You'll see increased conversions, shortened repeat purchase cycles, and an increase in your share of wallet. It's digital CRM at massive scale.
Here is some of what sets us apart.
| Others | Dotomi |
|---|---|
| Market to an audience | Market to individuals based on the value that each individual represents for your brand |
| Message to the average (you get average marketing) | Message to individual differences for more relevancy |
| Episodic “in and out” campaigns | Create an ongoing dialog that moves consumers through the purchase stages |
| Blast cheap impressions to “play the game” | Make user-level media decisions – rejecting poor performing placements and accepting the best |
| Point-based solutions or partial answers | Complete turnkey service – all the way from strategy to creative to analytics |
| Click-based analytics that play games with attribution | Test and control analytics that demonstrate incremental lift |
| Set it and ignore it | Continual improvement as more profile information drives creative and media changes |