Entertainment & Leisure
The Entertainment industry works hard to understand how to take content-heavy sites and monetize them. The addition of Dotomi display advertising helps drive revenue, as it allows marketers to create efficient and relevant messages that match up a wide variety of entertainment content with the expressed interests of consumers.
Our Entertainment & Leisure clients have found that Dotomi consistently drives value across all metrics:
- Incrementality – In addition to the conversions our entertainment & leisure clients receive from their customer base today, Dotomi adds an additional 29.9% to top line revenue.
- Brand Engagement – On average, consumers exposed to Dotomi messaging are 13.0% more likely to reengage with the marketer’s brand through site visitation.
- Overall Business Impact – Of all conversions on a client’s site, 0.9% of them would not have occurred without Dotomi messaging.
