The EXACCT
Method
EXACCT is Dotomi’s real-time profiling solution. It ensures that the best, most relevant message gets displayed to each customer and prospect.
At a high level, our technology extracts the most value out of every impression by making user-level decisions. By getting very granular, Dotomi actually creates big increases in performance because the value created by millions of small decisions accumulates to large gains. EXACCT uses consumer multi-channel profiles to predict the best creative, the best offer and the best media treatment – all in real-time. As a result, individuals messaged enjoy more meaningful advertising, and our clients enjoy higher returns and improved user engagement.
Our self-learning algorithms are driven by multi-dimensional profiles that create an anonymous picture of what an individual is interested in and what is relevant to them. These profiles feed all decision making across our platform at the individual level so that each impression creates value for consumers and for marketers.
EXACCT (extreme ad content customizing technology) is what makes Dotomi the only real choice in data-driven, multi-channel personalized media.