Market to Existing Customers
There’s an old adage that it’s cheaper to keep a current customer than it is to acquire a new one. Unfortunately, your average online marketing programs can’t tell the difference. Clicks on search or affiliate marketing cost the same no matter the customer type.
Dotomi is different. Our proprietary, anonymous matching technology allows us to identify your existing customers. Guesswork is eliminated – we know who bought from you in the past, both online and offline. Our approach goes beyond just simple selection. We use past purchase behavior, online site activity, and robust demographic and psychographic information to personalize display advertising for each unique consumer.
The end result is that it stimulates demand amongst your customer base, increases wallet share, and costs a fraction of using other advertising solutions.