Flowers, Gifts & Food
Smart marketers in the Flowers, Gifts & Food industry know that although the majority of their revenue comes from major holidays (e.g. Mother’s Day), there is value in advertising outside of those dates. With Dotomi, our clients enjoy some of their most efficient media buying in non-seasonal times.
Our Flowers, Gifts & Food clients have found that Dotomi consistently drives value across all metrics:
- Incrementality – In addition to the conversions our flowers, gifts & food clients receive from their customer base today, Dotomi adds an additional 39.4% to top line revenue.
- Brand Engagement – On average, consumers exposed to Dotomi messaging are 35.6% more likely to reengage with the marketer’s brand through site visitation.
- Overall Business Impact – Of all conversions on a client’s site, 5.6% of them would not have occurred without Dotomi messaging.
