Mass Merchandise
Much like Apparel retailers, the Mass Merchandise industry is trying to understand conversion attribution in a cohesive fashion as they work to merge online and offline marketing efforts. Dotomi display advertising adds tremendous value, driving both in-store sales and greater brand engagement cross-channel.
Our Mass Merchandise clients have found that Dotomi consistently drives value across all metrics:
- Incrementality – In addition to the conversions our mass merchandise clients receive from their customer base today, Dotomi adds an additional 31.9% to top line revenue.
- Brand Engagement – On average, consumers exposed to Dotomi messaging are 35.3% more likely to reengage with the marketer’s brand through site visitation.
- Overall Business Impact – Of all conversions on a client’s site, 5.3% of them would not have occurred without Dotomi messaging.
