News and Perspectives
Privacy
Consumers Rule! This was our original tagline. Dotomi was founded on principles that give transparency to the consumer. Read more
Data as Fuel
Every program Dotomi runs is driven by consumer "sculptures". We construct robust multi-dimensional profiles that define the motivations of each consumer and utilize those insights to generate relevant messaging. Read more
Creative Testing
At Dotomi, we keep testing new creative approaches that will boost ROAS. Read more
User Level Marketing vs. Behavioral Targeting
Personalized Media is a fresh approach to display advertising. Since it is a new concept, people tend to compare it to things they already know. One such comparison is to Behavioral Targeting... Read more