What is Personalized Media
We start with a sculpture of an individual.
We aggregate observations that let us understand what motivates each consumer. These individual sculptures shape our insights, and ultimately your messaging. We continue to enhance the sculpture over time by adding new definition that continues to improve the relevancy of your marketing messages.
Now imagine that every time we reach an individual through display media we can make a series of immediate decisions. Is serving that impression valuable to your brand? What's the best product to highlight? Should there be an offer? What is the emotional context for their purchase? Our algorithms and your business rules combine to determine, in real-time, the best message to serve.
Personalized Media can calibrate the effectiveness of your messaging strategies at an individual level through the use of test and control and long-term matched panel analysis studies. And, our analysis includes online, retail and catalog purchases, so you gain real insight into the impact of display advertising across your entire business. Dotomi's Personalized Media creates a unique view of incrementality over time and across channels.
- Makes real-time decisions. Our technology makes sophisticated decisions at the user and impression level in milliseconds.
- Delivers consistent messaging. We progress an individual through the purchase cycles using a single and consistent view of their needs and desires.
- Provides scalable and accountable operations. Dotomi takes complete responsibility for your Personalized Media. We do it all for you.
- Includes rigorous analytics. All of our campaigns come with test and control methodology to help you understand the true incremental nature of our media.