Chicago, IL (January 20, 2010) – Dotomi, Inc. (www.dotomi.com), the leader in personalized media that’s more relevant for consumers and more efficient for advertisers, today announced the addition of Ric Elert, as Dotomi’s Senior Vice President of Engineering. Elert will be responsible for further scaling Dotomi’s technology infrastructure to support the company’s rapid growth and the needs of the industry leader’s high profile leading brand customers.
"By driving global technology and innovation at comScore over the last ten years, Ric helped transform that company into an ultra-high volume technology-enabled leader,” said John Giuliani, CEO for Dotomi. “The scale of his accomplishments puts him into the elite of technology leadership. Ric will allow us to better service the high demands of our customers while building careers for our expanding engineering talent. I am thrilled to welcome Ric to Dotomi’s senior management team as a valuable technology expert and recognized team leader."
"Dotomi has created an impressive name for itself as an innovator and leader in personalized display advertising, and I realized quickly that the company’s success is due to its unyielding commitment to pushing the industry forward by turning the technologies of the future into the realities of today. I am honored to be surrounded by a team with such a passion for breaking new ground," said Elert.
Prior to Dotomi, Elert was Executive Vice President of Engineering at comScore, Inc. As one of the company’s original technology team leaders, Elert oversaw the development and management of comScore’s global enterprise technology that scaled to support billions of online transactions. He also oversaw comScore’s data storage platforms, the MyMetrix research portal that supports hundreds of thousands of global marketing professionals and office facilities around the world. Before joining comScore, Elert was Vice President of New Technology at Information Resources, Inc. At Dotomi Elert will lead the Software, Data Warehouse and Quality Assurance Engineering teams in addition to the Information Technology and Technical Project Management groups.
Elert holds a bachelor’s degree in industrial engineering from the University of Wisconsin – Madison.
Dotomi’s attribution platform is the result of continual enhancements through the feedback of hundreds of clients and their in-house media and analytic experts. It’s been field tested and validated in independent tests.
Founded in 2003, Dotomi, Inc. is helping marketers rethink display advertising with a new approach called Personalized Media. This approach allows decisions such as the banner creative and media placement to be determined in real-time at the user and impression level. By making every online impression unique, consumers enjoy more meaningful advertisements and companies enjoy higher returns and improved user engagement. The company has experienced hyper growth in the 3 years since raising venture capital and services 3 of the top 10 online retailers and 3 of the top 4 travel aggregators. For more information on Dotomi, visit www.dotomi.com.