Dotomi Selects CognitiveDATA as its Processor Partner to Maintain Consumer Privacy for Multi-Channel Marketers
Wednesday, May 19, 2010 at 2:57PM
Little Rock, AR (May 19, 2010) – CognitiveDATA, a wholly owned subsidiary of Merkle Inc. that is recognized as a market leader in data quality innovation, announced that its award-winning data quality technology was selected by Dotomi, the leader in multi-channel personalized media, to enable advanced multi-channel consumer attribution models that maintain strict consumer privacy guidelines.
Dotomi offers a unified view of consumers for advanced online and offline purchase insights. Results so far indicate that personalized media can drive 6% to 10% or more revenue lift from offline channels such as catalogs and retail. Dotomi uses CognitiveDATA's data infrastructure technology to create a unified cross-channel view of the consumer without revealing personally identifiable information. Additionally, the combined solution provides an industry-first, privacy-compliant solution that honors consumers' rights without using invasive technologies. CognitiveDATA’s data infrastructure technology accurately recognizes, matches and consolidates the unique identity of each individual and household.
Dotomi Chief Operating and Marketing Officer Ken Treske said, "In considering various options for managing our data, we carefully weighed our options and evaluated several vendors. Ultimately, we were impressed by the accuracy of CognitiveDATA’s data infrastructure technology. Their new approaches to data and algorithmic science results in accuracies we could not obtain anywhere else in the market. They have bundled this technology into a packaged solution that bolts directly into our applications. The result is unprecedented data accuracy, without the distraction or expense of an internal integration project."
CognitiveDATA President and CEO Rod Ford said, "We are delighted that an interactive industry leader such as Dotomi has selected our data infrastructure technology to support its personalized media solutions. As direct marketers and marketing service companies seek to place the customer at the center of all activities, silo’ed data assets must be brought together and a highly accurate, accessible and affordable data infrastructure technology is fundamental to success. Dotomi can be confident in the accuracy of their data while knowing their systems are powered by a technology that will accommodate their growth."
Founded in 2001, CognitiveDATA is a marketing technology company recognized as a leader in new innovations that improve the quality of customer and marketing data. Companies in the retail, communications, insurance and publishing sectors, as well as associations and nonprofits, benefit from CognitiveDATA’s effective approach to data optimization. CognitiveDATA has been recognized by both Inc. magazine and the Deloitte Fast 500 for its impressive growth, and its data quality technology is an NCDM award winner. The company is a wholly owned subsidiary of Merkle and is headquartered in Little Rock, with offices in New York, Minneapolis and Chicago. For more information, visit http://www.cognitivedata.com.
Founded in 2003, Dotomi, Inc. is helping marketers rethink display advertising with a new approach called Personalized Media. This approach allows decisions such as the banner creative and media placement to be determined in real-time at the user and impression level. By making every online impression unique, consumers enjoy more meaningful advertisements and companies enjoy higher returns and improved user engagement. The company has experienced hyper growth in the three years since raising venture capital and has signed up over 30 of the top 100 Internet Retailers and works with marketing leaders in the travel, personal services and financial services categories. For more information on Dotomi, visit www.dotomi.com.
* The Internet Retailer Top 100 is a comprehensive analysis of America’s largest e-retailers based on annual sales on the web.
