Chicago, IL (May 24, 2010) – Dotomi, Inc. (www.dotomi.com), the leader in Personalized Media that's more relevant for consumers and more efficient for advertisers, today announced that it has joined the Network Advertising Initiative (NAI), a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards. Dotomi’s application for membership was driven at this time because the Company believes that the NAI has become increasingly relevant in the industry. Further, the market has matured to a point where real industry leadership to protect consumers and clients seems possible and necessary.
"Dotomi has a rich history in consumer control." Says CEO John Giuliani. "We were the first provider to offer consumers a Permission Menu within their display ads that would give them control over the advertising they received. And, our original tagline 7 years ago was 'Consumers Rule!'. Consumer engagement and control is at the heart of our business and impacts absolutely everything we do. It’s for that reason that we are excited to join the NAI as we work together to drive industry alliance toward standards that benefit both consumers and advertisers alike."
Dotomi's Personalized Media approach to display advertising uses algorithms and machine-learning to market dynamically at an individual level. Decisions for creative, media, offer and context are made at the consumer level to improve relevancy and increase conversion. This approach focuses on engaging consumers with timely, relevant and personalized offers that are more meaningful for consumers and drive better return for advertisers. Dotomi’s use of anonymous consumer data for their Personalized Media approach not only complies with but in many ways exceeds the NAI's privacy standards and policies.
"We are excited to welcome Dotomi to the NAI, given its strong commitment to consumer transparency and control. We look forward to working with them to develop and maintain industry-wide practices and standards for more responsible consumer engagement in online media," said Charles Curran, Executive Director of the NAI.
The NAI is a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards. As increasingly sophisticated online advertising technologies evolve, consumer concerns about their impact on online privacy mount. The NAI is prepared to meet these concerns with both effective industry self-regulation and sensible protections for online consumers. To find out more about the NAI, visit: http://www.networkadvertising.org.
Founded in 2003, Dotomi, Inc. is helping marketers rethink display advertising with a new approach called Personalized Media. This approach allows decisions such as the banner creative and media placement to be determined in real-time at the user and impression level. By making every online impression unique, consumers enjoy more meaningful advertisements and companies enjoy higher returns and improved user engagement. For more information on Dotomi, visit www.dotomi.com.
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