Chicago, IL (May 24, 2010) – Dotomi, Inc. (www.dotomi.com), the leader in Personalized Media that's more relevant for consumers and more efficient for advertisers, today announced that it has joined the Network Advertising Initiative (NAI), a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards. Dotomi’s application for membership was driven at this time because the Company believes that the NAI has become increasingly relevant in the industry. Further, the market has matured to a point where real industry leadership to protect consumers and clients seems possible and necessary.

Little Rock, AR (May 19, 2010) – CognitiveDATA, a wholly owned subsidiary of Merkle Inc. that is recognized as a market leader in data quality innovation, announced that its award-winning data quality technology was selected by Dotomi, the leader in multi-channel personalized media, to enable advanced multi-channel consumer attribution models that maintain strict consumer privacy guidelines.

Chicago, IL (May 05, 2010) – Dotomi, Inc. (www.dotomi.com), the leader in Personalized Media that’s more relevant for consumers and more efficient for advertisers, today announced the rollout of Promo Builder, a dynamic new media channel developed to efficiently synchronize a marketers display messaging with their onsite and in-store promotions to increase relevancy and sales. Promo Builder creates a new twist on the typical online FSI by allowing advertisers to confidently use personalized display media as part of their ongoing dialogue with consumers across media channels.

Chicago, IL (March 10, 2010) – Dotomi, Inc. (www.dotomi.com), the leader in Personalized Media that’s more relevant for consumers and more efficient for advertisers, today announced its significant growth milestones experienced in 2009—including a 310% growth in unique consumers reached, a 40% percent upswing in staff and a client base expansion of 65% percent. In 2009 Dotomi validated that it created over half a billion dollars in incremental revenue for its consumer retail, catalog, financial services and personal services clients.

Chicago, IL (February 01, 2010) – Dotomi, Inc. (www.dotomi.com), the leader in personalized media that's more relevant for consumers and more efficient for advertisers, today announced Yair Goldfinger, Co-Founder and Chief Technical Officer of Dotomi and founder of ICQ, the technology known today as instant messaging, will speak in a rare U.S. public appearance to the Chicago Java Users Group (CJUG) on Tuesday, February 16, 2010 at 6:00 p.m.

Chicago, IL (January 20, 2010) – Dotomi, Inc. (www.dotomi.com), the leader in personalized media that’s more relevant for consumers and more efficient for advertisers, today announced the addition of Ric Elert, as Dotomi’s Senior Vice President of Engineering. Elert will be responsible for further scaling Dotomi’s technology infrastructure to support the company’s rapid growth and the needs of the industry leader’s high profile leading brand customers.

Chicago, IL (January 5, 2010) – Dotomi, Inc. (www.dotomi.com), the leader in personalized media that’s more relevant for consumers and more efficient for advertisers, today announced its powerful attribution technology has shown that display has a significant, positive effect on all of a brand’s other advertising efforts, including offline. Dotomi’s enhanced attribution technology enables advertisers to measure the precise impact of display advertising on other media channels and to better attribute the value of each channel for more strategic marketing decisions and increased ROI. In the most recent 90-day period of testing with several leading brands, Dotomi measured an average lift in performance of 22 percent for all online media when run at the same time as a display advertising campaign. In analyzing the effect on specific channels, Dotomi found display increased performance by an average of 20 percent in paid search, 26 percent in natural search, 25 percent in affiliate marketing, 16 percent in CRM email and 26 percent in direct load, where the consumer goes directly to the retailer’s website. Dotomi’s methodology is able to measure the impact of display on a brand’s offline advertising performance as well, and has recognized average increases of 8.1 percent for offline channels including catalog, call center and retail.