Your Privacy

Our Policy

Welcome! At Dotomi, we take privacy seriously because we are proud to be a leader in the field of internet advertising and a true innovator in the way people, including ourselves, buy the things we need. Our privacy policy is aimed to clarify what information we collect, how we safeguard it, and how we use it to provide relevant advertising about products of interest.

The effective date of this privacy policy is May 17, 2010.

Dotomi was founded with the basic principle of empowering consumers with control to drive relevant advertising. This foundation includes the belief that each consumer’s private information should be protected. Our success, in part, comes from our ability to achieve two basic consumer needs in a holistic fashion:

Preserve every consumer's right to receive personalized advertising; and
Respect every consumer's privacy by not utilizing personally-identifiable information to determine what products and services are of interest to them.

Dotomi's team is comprised of industry leaders that have been involved in internet advertising and consumer privacy from the very beginning of the online space. This experience has helped us forge a business around one central belief: it is possible to provide each individual consumer with the privacy they deserve, while giving them access to valuable information about products and services that interest them.

Scope of Privacy Policy

This Privacy Policy applies to Dotomi’s online method of collection and use of anonymous information gathered by us for this website and clients that we serve. This Privacy Policy does not apply to the privacy practices of our clients.

How does Dotomi provide consumers relevant advertising?
How does Dotomi find consumers on the web?
What is a "Cookie" or "Pixel Tag"?
Disclosure of Information
Why Dotomi Inc.?
Privacy of Children
Changes to This Privacy Policy

How does Dotomi provide consumers relevant advertising?

We partner with Marketing companies ("Marketing Partners") whose Privacy Policy allows them to share anonymous information about their customers and/or inquirers as well as information about a consumer’s interests and/or purchase behavior. This information may include the date and time of a visit to a Marketing Partner’s website, the pages or product information viewed during that visit, and links or ads that were clicked. Some Marketing Partners contribute Personally Identifiable Information (“PII”) such as your name, address, email address, and transactional information directly to a third party with whom Dotomi has a contractual relationship. This third party renders all such PII anonymous before providing it to Dotomi for our use in providing personalized advertising to you. The combined Marketing Partner information allows us to analyze and understand more about the things you are or might be interested in, allowing Dotomi to replace advertisements with ones more relevant to you.

Dotomi does not collect or maintain PII for marketing purposes. This means that we do not accept or use your name, address, email address, or any sensitive information such as your credit card numbers, Social Security numbers, or medical records to provide our personalized advertising service.
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How does Dotomi find consumers on the web?

When a consumer visits our website or one of our Marketing Partner's websites a "cookie" or "pixel tag" may be placed on the consumer’s machine. Information collected from cookies or pixel tags are not linked to PII. No PII is transferred in the Dotomi cookie or pixel tag. Dotomi only knows that consumer by an anonymous ID, so that we can replace non-relevant ads with ads that are more relevant to the consumer’s presumed interests. Again, we don't know who the consumer is, we just know the consumer's preferences through that ID.
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What is a "Cookie" or "Pixel Tag"?

A cookie is an industry-standard small data file placed on a consumer's computer. Cookies allow marketers to "remember you" when you return to their website. Again, no PII is transferred in the Dotomi cookie. Consumers have the capability of deleting cookies on their machine; however, if they enjoy the convenience of a website remembering them, consumers are advised not to delete their cookies. This website may contain, in addition to Dotomi cookies, other third party cookies that assist us in supplying information that will make it easier for you to navigate on our site.

A pixel tag (also commonly known as a web beacon) is an industry-standard, often-transparent graphic image usually no larger than a 1x1 pixel that is placed in a website or e-mail. Again, no PII is transferred in this pixel tag. Dotomi cookies and pixel tags do not track the consumer outside this site or of the Marketing Partners websites or e-mail unless it is to display an advertisement.

Pixel tags are used by Dotomi to transfer relevant anonymous data from this website or a Marketing Partner's website to Dotomi’s servers for the purpose of providing personalized media. Cookies are used by Dotomi to link this anonymous data to non-identified unique users. Pixel tags and cookies may also be used to link additional non-identifiable information provided by a third party to Marketing Partner's data.
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Disclosure of Information

We may disclose proprietary, anonymous information to our Marketing Partners and advertisers for reporting purposes, and we may share anonymous, aggregated information with other third parties for advertising, marketing and analytical purposes. Dotomi may also need to disclose anonymous information if (1) we believe that there has been a violation of the law, of your rights, or of our rights, (2) to respond to judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law, and (3) if our company or substantially all of its assets are acquired.

Data Retention

Dotomi retains data it uses for marketing purposes for 13 months, after which the information is erased.
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Why Dotomi Inc.? / Choices and Opt-Out
As you surf the internet, you will receive ads. Wouldn’t you rather receive ads that are more relevant to you? Remember, you will receive no increase in the number of ads you receive in a given day. The Dotomi difference is that you will receive more relevant ads.

If you prefer not to receive relevant advertising from Dotomi, please click on the following link to opt-out. Additionally, Dotomi is a member of the NAI (Network Advertising Initiative), which allows for the central opting out of all of its member's cookies from a single opt-out page. To find out more, and opt-out of NAI member cookies, click here. If you delete your cookies, use a different browser, or buy a new computer, you will need to renew your opt-out choice.
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Safeguarding Information We Collect and Use
The security of your information is important to us. We have implemented appropriate security measures to protect the information in our care, both during transmission and once we receive it. We take physical and technical security measures to protect our data from unauthorized access, as well as unauthorized disclosure or destruction of data.
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Privacy of Children
We are committed to protecting the privacy of children. Neither Dotomi’s website nor Dotomi's online activities with its Marketing Partners are intended or designed to attract children under the age of 13. We do not collect Personal Information from any person we actually know is a child under the age of 13.
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Changes to This Privacy Policy
We may change this Privacy Policy from time to time. When we do, we will post the change(s) on our website. If we change the policy in a material way, we will provide appropriate notice to you.
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Dotomi has a Relationship with TRUSTe
Dotomi is a licensee of the TRUSTe Privacy Program. TRUSTe is an independent organization whose mission is to build user’s trust and confidence in the Internet by promoting the use of fair information practices. This privacy statement covers the website www.dotomi.com. Because this website wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by TRUSTe.
If you have questions or concerns regarding this statement, you should first contact customer relations at 312.588.3616 or customerservice@dotomi.com. You may also contact us in writing at the following address:
Dotomi, Inc.
168 North Clinton Street, 4th Floor
Chicago, Illinois 60661

If you do not receive acknowledgement of your inquiry or your inquiry has not been satisfactorily addressed, you should contact TRUSTe, they will then serve as a liaison with us to resolve your concerns.
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For the previous version of this policy, click here