Remarketing
A shopper leaving your store empty handed is frustrating for the merchant – and the shopper. Neither got what they came for. And with abandonment rates well over 90% on average there is a lot of frustration.
Dotomi’s site-based profiling solution not only reconnects with that consumer but does so using personalized media and relevant messages. Dotomi’s Personalized Media approach generates an astounding 34.4% increase in total conversions!*
Individual-level creative. Individual-level messaging. Individual-level media. It’s what makes Dotomi the best at data-driven, personalized media – and drives incremental sales and revenues for our clients.
EXACCTSM, our real-time profiling solution, constructs robust individual-level profiles that paint a true and more predictive picture of each consumer.
(See EXACCTSM for more info)
Get more ROI from a new approach
to remarketing.
All Dotomi site-based profiling programs employ Personalized Messaging. Our site based profiling creates a robust picture of what your prospects are interested in. Then each ad is rendered in real-time to include the products and offers of most interest. The relevancy of the dynamic ads drives positive consumer engagement and conversions.
With Personalized Media, creative matters! That’s why we invest in our own creative studio to help bring your one-to-one message strategy to life. And why we constantly test and improve creative.
Powered by ExacctSM, a series of messages is displayed over time at the unique id level to optimize engagement. Use message sequencing to keep your message fresh or to enrich offers to non-responders.
Dotomi’s reach and scale enables you to reach the vast majority of your consumers quickly. Dotomi buys high-quality inventory from all major networks, portals, and publishers. But the real power comes from making media decisions at the individual and impression level.
Dotomi provides advanced analytics on every Remarketing program. This scientific test and control measurement device applies time-tested direct marketing principles to online advertising so you can isolate the effect of having Dotomi in your marketing mix.
* 34.4% is the average conversion lift across all Dotomi campaigns in the last 12 months.