Strategy Tied to Execution
Marketers commonly have great ideas that go nowhere.
At Dotomi we take great personalization strategies and make them happen - at scale.
Dotomi becomes your digital CRM. We layer together message strategies that drive your business. Media and frequency are managed at the user level so a consumer receives the right amount of media. And delivery is managed through intelligent machine learning.
Examples of layered message strategies
| Strategy | The Personalized Media Twist |
|---|---|
| Capture sales from in-market consumers that recently abandoned
|
User sculptures determine what is required to drive toward the sale. Offer, emotional context, and certainly product are tailored to drive to the conversion. |
| Increase share of wallet with high and medium frequency buyers | Each consumer can be calibrated and messaged based on their own path toward loyalty with your brand. |
| Announce store openings | Proximity selection is of course key to eliminate waste. But each consumer can be messaged about the benefits that matter to them. |
| Reinforce consumer satisfaction after each purchase with post-conversion messaging | Purchases with strong cross-sell indicators can be messaged for accessories, while others can learn about service ideas, or invited to review the product. |
| Re-engage with lapsed customers with more relevant messages | Our sculptures help identify possible causes for the lapse in purchases and create messaging and targeting strategies to suit. |
For more ideas and examples please contact us.